Extreme feelings can be dangerous, threatening not only the social order but also our identities. Celebrations and ceremonies are social institutions that permit the expression of feelings while robbing them of their anarchistic force. They represent special rituals, held at specific times and places outside the everyday, meant to contain the explosive power of our emotions. Celebrations and ceremonies differ from each other in the feelings they permit, as well as in their ritual and aesthetic form. In the first part of my talk I explore how such occasions help us manage our feelings. In the second part I discuss what might happen to this system of emotional management as multiplication, economization, and profanization – what sociologists call eventization – blur the traditional lines of celebration and ceremony. Can the new latitude lead to social problems down the road?