In the wake of the Cambridge Analytica scandal, recent research has examined how unscrupulous politicians resort to content mills and click farms to influence the public opinion. Understanding how such specialized online services operate provides insights into the production process of fake content, malicious ads, and viral traffic for political messages. Interestingly, it also dispels the belief that disinformation is automatically spread by “bots”. On the contrary, much of the work is actually outsourced to developing or emerging countries, where it is performed by crowds of workers in exchange for remunerations as low as one cent or less per task. This new phenomenon highlights technological and industrial trends that, if left unaddressed, are bound to negatively affect arenas of public debate as well as labor rights.